Looking at the big picture, Michael Cioni, senior vp innovation at tech developer Frame.io and a member of the Academy of Motion Picture Arts and Sciences, points out that after the “cylinder” Mac Pro debuted in 2013, Apple received strong criticism in the media and entertainment community for “abandoning” creative professionals this was followed by a redesigned Mac Pro in 2019, aimed at professionals. With Tuesday’s news, some in Hollywood were encouraged by the potential of the new tech for many content creators.Ĭombined with a new version of its operating system, MacOS Big Sur, which will be released Thursday, Apple asserted that its new Mac products would offer notably faster CPU and integrated graphics performance, among its list of features. Apple has unwrapped a new MacBook Air, 13-inch MacBook Pro and Mac mini, its first products using the M1, the computer makers’ first chip designed specifically for the Mac.
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